ROI Models

To repay your Specto unit in less than three years, you would need to generate $388.47 from Specto per month.

Total Cost for 3 years:

Year 1 - Initial Purchase: $12,995

Year 2 - Annual Fee: $495

Year 3 - Annual Fee: $495

Total: $13,985

Per Month: $13,985/ 36 = $388.47

 

Business Model 1 / Value Adder

Use Specto as an incentive to attract bowlers to your center over other bowling centers.

If you charge by hour

Example:
$388.47 (goal) / $15 per hour = 25 hours per month
Assuming a fee of $15 per hour then you would need
25 hours per month.
Payoff:
One person per day to use Specto less than an hour to pay off in three years.

If you charge by game

Example:
$388.47 (goal) / $3 per game = 130 games per month
Assuming a fee of $3 per game then you would need
130 games per month.
Payoff:
One person per day to use Specto for 4 games to pay off in three years.

Advantages:

It is much easier to get people to use the system when they don’t have to pay extra. Works well in hyper competitive markets with several bowling centers. This option works well when combined with things such as special lane conditions on certain days to increase the number of reasons to practice at your center.


Business Model 2 / A La Carte

Charge a different fee for lineage on lanes when bowlers are using Specto.

If you charge by hour

Example:
If you charge $5 extra per hour: $388.47 (goal) / $5 per hour= 78 hours per month
Payoff:
2.6 hours per day using Specto to pay off in three years.

If you charge by game

Example:
If you charge $1 extra per game: $388.47 (goal) / $1 per game
= 389 games per month
Payoff:
13 games per day using Specto to pay off in three years.

Advantages:

Easy to measure, your center can easily track how much Specto is being used.


Business Model 3 / Specto Club

Create a club with benefits that encourages your higher end bowlers to participate.

Example:

Membership could include:

• Free practice during your slower times (3-6 PM Mon-Fri)

• Discounts on lessons

Annual Fee: $99

Net Income per Member: $99 ($8.25 per month)

$388.47 (goal) / $8.25 per month = 47 members per year

Payoff:

47 members per year to pay off in three years.

Advantages:

Easy to target competitive bowlers (league, college, etc.).Could be combined with other business models.


COMBINATIONS

The models above are used by Specto owners and in many cases they used the combined solutions.

Also having pre-contracts for annual training options with clubs, colleges and federations and/or sharing the costs with same groups who will benefit the most from Specto are also some models used successfully.